"A New Fordist Manifesto" Exhibition
GEMAK, Den Haag, NL
The New Fordist Manifesto
Exhibition Open 7 - 28 June 2013
Tuesday - Friday: 10:00-17:00
GEMAK, Paviljoensgracht 20-24, 2512 BP The Hague
Finnisage: 28 June, 16:00-19:00
Works by : Robert Blatt, Andy Ingamells, Ana Smaragda Lemnaru, Miguel Peres dos Santos, David Pocknee, Jeremiah Runnels and Leo Svirsky
The New Fordist Organization presents the results of its residency at GEMAK, Den Haag. Over the course of this residency, techniques have been developed for the mass-production of music, choreography, painting, film and sculpture in order to explore the economic, political and aesthetic nature of Fordist and Taylorist models of efficiency when applied to the arts.
New Fordism attempts to face the economic realities of contemporary art production by engaging in a radical re-reading of Gramsci and a re-appropriation of Fordist, Taylorist and Pavlovian theories and working methods. This theoretical assemblage is then articulated through the research-led methodology of The Institute Of ACES. The result is an affirmation of historiography as a creative discipline and a set of works which silently ponder on the nature of the creative act, cultural economics, and labor.
The New Fordist Organization is part of the The Institute of Applied Cultural Economics and Sociology and is a new collective of composers, visual artists and performance artists, set up to apply the principles of mass-production, industrialization and mechanized creation, pioneered by the American industrialist Henry Ford, to the visual and performing arts.
This project was supported by GEMAK and a Stroom PRO Kunstprojecten Grant
Panoramas Of The Exhibition
Panorama Of Front Room
Panorama Of Back Room
Panorama Of "The Art Of Production"